Capacity Building: Strengthening Work Ethics and Integrity in Companies with Coach Herny Gusbrava

On November 19-20, 2024, Elyphsoft Teknologi Asia organized an inspiring event addressing a critical topic in the workplace: "Strengthening Work Ethics and Integrity in Companies." Held at Aston Bogor Hotel, this capacity-building program highlighted the company's commitment to fostering professional excellence among its employees. The event featured Coach Herny Gusbrava, a renowned expert in human resource development, HR consultant, and counseling practitioner.

Why Are Work Ethics and Integrity Important?

"Endi Hendrianto, as CEO, believes that in an increasingly complex work environment, work ethics and integrity form the foundation for both individual and organizational success. Work ethics reflect a commitment to professional responsibilities, while integrity ensures transparency and honesty in every action. Together, they create a harmonious, productive, and trustworthy workplace."

Insights from Coach Herny Gusbrava

With years of experience in building professional careers across various industries, Coach Herny Gusbrava shared profound insights on the importance of ethics and integrity. Here are the key points:

1. Building Ethical Awareness Coach Herny emphasized the importance of a deep understanding of ethical values, both individually and collectively. By understanding these values, employees can make decisions that align with the company’s vision and mission.

2. Integrity as a Corporate Culture During the interactive sessions, Coach Herny encouraged participants to view integrity as a culture that must be ingrained in all aspects of the organization. She provided real-life examples of companies prioritizing integrity and thriving in the global business competition.

3. Strategies for Implementing Work Ethics Through discussions and simulations, participants were guided to practice strategies for applying work ethics in their daily professional lives, such as transparent communication, value-based decision-making, and professional conflict management.

The Urgency of Capacity Building for Elyphsoft Teknologi Asia

Elyphsoft Teknologi Asia, a leading company in the contact center and IT industry, recognizes the importance of capacity building focused on work ethics and integrity as a strategic priority. Here’s why this theme is critical:

1. Fostering Trust in Client Relationships Elyphsoft Teknologi Asia thrives on building long-term relationships with its clients. By embedding work ethics and integrity into its corporate DNA, the company ensures transparency, reliability, and accountability in every client interaction, fostering trust and enhancing its reputation.

2. Enhancing Internal Team Collaboration A strong foundation of ethical values promotes mutual respect, effective communication, and teamwork among employees. This collaborative culture is essential for developing innovative IT solutions and ensuring seamless operations across various projects.

3. Navigating Technological and Ethical Challenges Operating in a rapidly evolving tech industry, Elyphsoft Teknologi Asia faces unique challenges, including ethical dilemmas and market competition. Emphasizing integrity equips its workforce to address these challenges responsibly, enabling the company to maintain its industry leadership.

4. Developing a Resilient and Adaptive Workforce Through focused capacity-building initiatives, employees gain the skills and ethical framework needed to adapt to industry disruptions while maintaining professionalism. This resilience ensures sustained growth and innovation within the company.



5. Driving Long-Term Organizational Success Prioritizing work ethics and integrity aligns with Elyphsoft Teknologi Asia’s vision of becoming a leading IT company known for innovative products and reliable solutions. A commitment to ethical excellence ensures that the company remains competitive and impactful in the global market.

Facilities and Participant Enthusiasm

Held at Aston Bogor Hotel, the event not only delivered high-quality material but also provided a conducive learning atmosphere. Participants had the opportunity to engage directly with Coach Herny, share experiences, and build professional networks. With a comfortable setting and adequate facilities, every session was filled with enthusiasm.

Expectations from This Event

Through this training, participants are expected to apply ethical values and integrity in their workplaces, creating a better work environment and contributing to the overall growth of their companies. As Coach Herny said in her closing remarks, "Work ethics and integrity are not just about what we do but about who we are as individuals and as part of an organization" (Yan Haryadi & Nur Hadiansyah).